Using Photoshop and Imageready, you can easily design animated banners for advertising campaigns.
Here is what the final result will look like:
Our client wanted a banner to match the overall colour scheme of his site, www.Learn-Poetry.com:
Here we’re going to create a standard 468×60 banner.
Selecting the Gradient Fill tool, I used the Eyedropper to pick up two shades of brown from his site. I then selected Radial and filled the canvas, creating a nice backdrop for the banner.
Now we need to find an image suitable for the banner. Since he runs a Poetry site, I thought of a quill pen. I found this image on iStockPhoto, and it fit perfectly with the atmosphere I was trying to create.
Depending on your image, you may have to extract it from the background to make it blend with your banner. Here I only needed to set the mode to Overlay to acheive the desired effect.
If you check the site, you will see that there are many swirls and twirls to accent the design. We will use a similar element in the banner for unity. Grab the pen tool and create a few swirly shapes. I adjusted the opacity of the layer so it would not be so dark.
Now to create a place for the text. Grab the Rounded Rectangle Tool and draw a rectangle.
Go into Blending Options for this new layer. Select Gradient Overlay. Using the eyedropper, I once again pulled colours fromn the original site.
Select Stroke. Change Fill Type to Gradient. Use the same gradient as the previous step, but check off the Reverse option.
This is what we have so far:
Now we’re going to add text to the banner. Make a new folder specifically for text:
Using the typography already present on the site, insert the text. Make a new layer for each piece of text you want animated seperately.
When you’re ready to move on to the next frame, hide the previous text layers so you can see what you’re doing.
Head over to the next page to learn how to animate the banner.
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